Had you intended to spend 70% more
-- seventy percent more on postage --
than USPS specs offer?
"flat" vs. "slim"
:
mail a
3-ounce
flat
catalog for postage of
44
cents,
mail a
3-ounce
slim
catalog for postage of
26
cents.
Had you intended to spend 70
%
more postage --
seventy percent more --
for 3.0 ounces?
note especially:
this comparison illustrates more selling space for "slim";
"slim" =
5,220
square inches,
92
pages
"flat" =
2,930
square inches,
32
pages
what my Grandma would call a
5-to-3 advantage.
USPS Postage for "FLAT" = 44 cents
USPS Postage for "SLIM" = 26 cents
each version under three ounces, thus
a three-ounce
SLIM
piece can deliver
MORE
selling space than
a three-ounce
FLAT,
for 26 cents, not 44 cents.
Here's how
by USPS specs:
it's being done, now:
under three ounces
less than 1/4" thick
design for more pages
92-page practical limit
in a more slim
6" x 11"
final-fold-&-trim
60# minimum cover
Mary Campanella,
president
Choosing
to reach 5,520 square inches
of selling space, 92 pages, means
choosing
a lighter (body) stock
(SAY, 32# SCA)
to stay under three ounces.
