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Commercial Catalog Printing
from the Midwest
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800
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562-0888
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FAX
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554-9880
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MaryCampanella@printEasy.net
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Catalog Printing Costs
no surprises, high-resolution proofs included, all four-color process
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cover
100# grade 2
varnished |
16-page
self-cover
catalog
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32-page
self-cover
catalog
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64-page
self-cover
catalog
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Other page counts
other costs,
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quantity |
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8-3/8" x 10-7/8" yellow background =
60# grade 3 text, web press |
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5,000 |
$ 1,446 |
$ 2,288 |
$ 3,648 |
$ 6,378 |
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toggle other
paper weight-&-grades |
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10,000 |
$ 2,127 |
$ 2,749 |
$ 4,594 |
$ 8,199 |
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20,000 |
$ 3,516 |
$3,768 |
$ 6,537 |
$11,841 |
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50,000 |
$ 7,726 |
$ 6,864 |
$12,295 |
$21,498 |
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100,000 |
$14,797 |
$12,034 |
$21,947 |
$38,517 |
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Paper weight vs Paper grade:
grades go "one-to-five".
For
the opening gala of a Rodeo Drive boutique, print a
small quantity of grade one. Grade one is bright
white-index 92 or better. In grade five, be prepared to see wood
chips from the tree.
Commercial printing ranges grade 1 thru grade 3.
Other esoteric paths include super-calendaring, an
Australian bent, so smooth-&-shiny a paper that no one over 16 can
read it.
For your catalog printing to get the right attention
in any print shop, you're in great shape
if you buy a lot of printing.
OK-fine, but what if you're investing, SAY, less than
ten million dollars of your marketing budget in printing?
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Solution:
choose a smaller shop, of course. Choose a printer who
enjoys being a printer, not a bureaucrat. Choose a
shop which is producing between $10 million to $100 million; choose a shop where
the boss is ready to respond to
(a) you, and
(b) your actual work of printing;
so your work won't fall off the train.
a)
PrintEasy is your catalog
printing best path.
You gain the advantage of our volume. Every morning brings us daily
JobStatus.
That means your work is safer, less vulnerable, not going to fall
off the train.
b) If the dollars you invest in your catalog printing are
a lot less than, say, L. L. Bean's $30
million/year, and
if you don't
have a dozen in-house staffers to manage that printing,
then
you're the one for whose catalog printing PrintEasy can do the most good. All printing is manufacturing.
Commercial Printing is custom manufacturing.
"Custom" means custom pre-press and setup are important parts of
commercial printing costs, and custom pre-press and setup require custom attention.
It's just not the same as printing the New York Times, or any
other publication printing, where everything has been done before, just
change the text-&-pix, done, finished.
Organizing a print shop to do exactly that, to staff-&-schedule adequately for
custom,
ad hoc pre-press, setup, and turnaround, is one way commercial
printing is defined. Other classes of
printing (eg, "publication" printing) simply don't happen that way.
Printing a newspaper, where everything has been done before
-- the same way -- is a different strategic choice, a different strategic competence, a
different kind of shop. Commercial catalog printing from the Midwest carries the
extra benefit of a critical mass of skilled craftsman,
and a critical mass of specialization (the right hardware), all the natural result of the fact that 80% --
eighty percent -- of all America's
printing (except newspapers) is produced in three Midwestern states,
Illinois, Iowa, and Wisconsin. |
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